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Gyeongbokgung Palace
Gyeongbokgung Palace was built in 1395, the fourth year of the reign of King Taejo. The palace, named ¡®Gyeongbok' or ¡®shining happiness' was built as a tribute to the permanent happiness and prosperity of Korea's kings, their children and the people of the nation. On the site stand Geunjeongjeon, Gyeonghoeru, Hyangwonjeong, and Amisan Chimney, all in their original states. They provide glimpses of the culture and heritage of long ago.
   
Changdeokgung Palace
The capital of the Joseon kingdom was moved from Gaeseong in the north to Hanyang (today's Seoul) in 1392, but construction on the palace actually began in October of 1404 during the 4th year of the reign of King Taejong. Construction of the main building Jeongjeon began in February of 1405 and was completed in October of the same year. From then on, the palace was called Changdeokgung or "Palace of Prospering Virtue." Since the palace was east of the existing palace, Gyeongbokgung, it was often referred to as the "East Palace."
   
National Museum of Korea  
As a center of Korea's 5000-year history and cultural heritage, the National Museum of Korea serve various important functions, including exhibitions, historical and cultural research, and public education. As a full-scale museum of international standards, it houses about 130,000 art and archaeological objects.
   
Han River Cruise  
The Hangang River divides Seoul into two halves, Gangbuk and Gangnam. The river played a key role in the rapid industrialization of Seoul, once called "the Miracle of the Hangang River" Splitting the crashing waves coming down the Hangang River, the sightseeing boats offer leisurely rides with fresh air.
   
Insa-dong  
Insa-dong is the ideal place for visitors who want to experience the true character of Korean art, with its subtle, enduring beauty. Once you are in Insa-dong, you will immediately be drawn to the small alleys lined with numerous shops and galleries, both tiny and spacious: antique shops, bookstores and painting studio, and art supply stores. In addition, restaurants and cafes serve traditional food and teas.
   
Dongdaemun Market  
Ever since its opening in 1905, Dongdaemun Market has been one of the major markets in Korea. Specializing in wholesale clothing, the market has grown large, having more than 20 shopping malls. A full range of fasion items that cover from head to toe, are found in Dongdaemun Market at inexpensive prices. Just name it and you shall find it! No wonder that the market is always crowded with retailers, foreigners, customers and tourists.
   
Seoul City Tour Bus  
Discover the beauty of Seoul in the comfort of luxury buses specially designed for Seoul City Tour.
If you are visiting Korea for the first time whether on business or at your own leisure, don't miss the tremendous opportunities to experience Seoul, the great city where the past and present co-exist in harmony.